Toner Box Labeling Improves MPS Customer Experience

Cluttered mailroom.PNG

MPS providers looking to differentiate their solution know that toner box labeling improves the customer experience. SYNNEX recently expanded its labeling capabilities making it easier and more cost effective for dealers to offer this service.

I sat down with Bob Evans from SYNNEX’s PRINTsolv division to discuss why dealers label, how solutions providers should approach launching MPS, and what SYNNEX’s value proposition looks like in the managed print industry today.

Jennings Tinsley: What is toner box labeling and why do some end users value this service?

Bob Evans:  Toner routing labeling helps close the loop on getting the toner to the correct printer.  Having SYNNEX drop ship your toners directly to end-user saves time and money vs a reseller delivering themselves.  However, in the drop ship MPS model, the end-user typically does not have any specific advance knowledge of toner arriving at the receiving dock.  While SYNNEX has always included routing information on the packing slip, there are times that the packing slip is separated from the toner box.  By having the routing instructions on the toner, the end-user can easily determine which printer that specific toner is for.

JT: How does SYNNEX support dealers who need to offer their customers a labeling solution?

BE: Adding routing labels to your supplies order is simple. Whether you send PO’s manually, through XML/EDI, or automated ordering through PRINTsolv, our system collects the routing instructions and prints them on a sticker at the warehouse before shipment. Since this is a value added service, there is a small fee per label. You can check out our labeling flyer or contact your SYNNEX account manager for more information: SYNNEX Routing Label Solution July 2017

JT: Managed Print Services is expected to grow by 5% annually through 2021 (according to IDC). What does SYNNEX’s MPS value proposition look like today? 

BE: SYNNEX offers all of the software, services and expertise to get your MPS solution off the ground. SYNNEX’s PRINTSolv solution enables resellers to deliver automated toner replenishment or a full MPS solution.  Our integration with HP programs, means that dealers can leverage the best possible HP OEM pricing for each contract situation.  Our PRINTSolv Dashboard software provides an efficient platform to manage multiple contracts.  Access to the Dashboard can be given to end-users, so they can see their usage patterns, track toner shipments, and when devices are estimated to need the next toner.

JT: What advice can you give VARs and Office Product Dealers exploring MPS as a possible new offering?  

BE: Take advantage of the tools and services that SYNNEX offers to help you build an MPS or auto toner replenishment offering.  Use the 10+ years of expertise that PRINTSolv brings to the table to enable your value added services to stand out relative to your competitors.  Assign an MPS champion that should be sales focused to build your contract portfolio.  Once you are working with a customer in a contractual relationship, you can use the PRINTSolv tools to help you uncover additional revenue opportunities.  As example, you will be able to compare high operating cost printers and show your customer how they will save by replacing those machines with lower operating cost models.


The Wolf – HP Secure Print Tickles the Funny Bone

Security is top of mind for CIOs around the world. HP produced a surprisingly entertaining 4 part video series that exposes the threats from unsecured printers. Aside from being funny, The Wolf videos have produced solid sales leads that led to revenue for VARs.

Part 1

Part 2

Part 3

Part 4

Top technology resellers rely on SYNNEX to help them go-to-market with HP’s industry-leading secure print solutions. Fill out the brief form below to be contacted by the SYNNEX HP Business Development team. 

SYNNEX Corporation Selected by HP Inc. to Distribute the New A3 Printer Portfolio

Major distributor provides access to highly-anticipated new offerings from global leader in print

GREENVILLE, S.C., May 8, 2017 /PRNewswire/ — SYNNEX Corporation (NYSE: SNX), a leading Technology Solutions distributor, today announced that it has been selected to distribute HP Inc.’s new A3 multifunction laser printers (MFPs). Building on SYNNEX’ extensive HP offerings, the addition of the A3 portfolio enhances SYNNEX’ line card with high-speed, intelligent, and exceedingly secure printer-copiers. As resellers and managed services providers look to establish or expand their footprints in the high-margin print services field, they can access next-generation technologies backed by SYNNEX’ signature solutions and support.

SYNNEX Corporation logo

SYNNEX has been selected as an authorized distribution partner for HP A3 printers in both the US and Canada. HP Inc. is the global leader in printing, and SYNNEX has been one of the largest distributors of HP products in North America for more than 20 years. Now, the entry of HP Inc.’s A3 MFPs into the marketplace allows resellers to deliver the latest printing innovation – transforming end-users’ printer-copier experience with innovation engineered for security.

“SYNNEX is pleased to bring the leading-edge A3 portfolio to the North American market,” said Peter Larocque, President, North American Technology Solutions, SYNNEX Corporation. “HP Inc.’s leadership in innovation, quality and reliability continues to have a significant influence on the printing market, and the addition of the A3 line provides tangible growth opportunities for SYNNEX customers.”

“We are tremendously excited about the HP A3 portfolio and the overall value proposition and accompanying business opportunities,” said Matt Schotten, Vice President, Managed Print Services, ImageNet Consulting. “SYNNEX has been an incredible partner in helping us grow our traditional LaserJet and Page Wide Solutions business, and we look forward to the continued exemplary support with HP’s A3 portfolio.”

“We have trusted SYNNEX for more than 10 years,” said Rich Houghton, President, ManagedPrint, Inc. “They have been our main distributor of HP printers, MFPs and supplies. The reason we have been with them for 10 years is very simple: it’s the people. The people at SYNNEX resolve any issue we come across, and are always flexible and understanding. We look forward to continuing our relationship with SYNNEX for the new A3 product line from HP.”

The copier market has eagerly awaited HP’s new A3 portfolio, which became available through SYNNEX in early May. For resellers seeking more information on HP A3 through SYNNEX, please contact Jennings Tinsley ( or Megan Stathakis ( For more information about SYNNEX, visit

SYNNEX Corporation (NYSE: SNX), a Fortune 500 corporation and a leading business process services company, provides a comprehensive range of distribution, logistics and integration services for the technology industry, as well as outsourced services focused on customer engagement strategy to a broad range of enterprises. SYNNEX distributes a broad range of information technology systems and products and also provides systems design and integration solutions. Concentrix, a wholly-owned subsidiary of SYNNEX Corporation, offers a portfolio of strategic solutions and end-to-end business services around customer engagement strategy, process optimization, technology innovation, front and back-office automation and business transformation to clients in ten identified industry verticals. Founded in 1980, SYNNEX Corporation operates in numerous countries throughout North and South America, Asia-Pacific and Europe. Additional information about SYNNEX may be found online at

Get in touch with the SYNNEX HP Print team to learn how A3 can benefit your business

2 Questions Every Education Focused VAR Should Ask


We all know information security is top of mind for decision makers in education. What most Superintendents/Provosts/IT Directors don’t realize is that printers may be the MOST vulnerable entry point into their network.

How do you as a trusted adviser help your customer understand the risks of an unsecured printer fleet?

SHOW YOUR CUSTOMER THIS ARTICLE: The widespread printer hack of top universities like Princeton demonstrates how easy it is for bad actors to find and exploit unsecured devices.


Then follow up with these 2 questions:


“How confident are you that this will not happen to your district?”


“What will happen to you and your district if it does?”

These 2 questions will allow your customer to confront the fact that print security is overlooked and may lead to serious consequences if left unresolved.

The good news is HP and SYNNEX have resources to help you develop a print security solution for K-12 and higher education customers.

Check out our recent blog post which links to a free print security webinar recording CLICK HERE

Contact the HP Business Development team at SYNNEX for more information: HPIPG@SYNNEX.COM


3 Reasons Why Top VARS Are Selling HP PageWide XL


AW Headshot by Anna Wrice

Which factors are most important for a VAR to know before deciding to add a new product or solution to their portfolio? Smart VARs know that products lacking in profitability and differentiation are more trouble than they are worth.

I sat down with Eric DuPaul (HP Graphics Solutions Specialist, Partner Business Manager for the Americas) to discuss why top VARs are making serious investments into selling HP PageWide XL: 50% margins, solid recurring revenue, and entrance into markets previously unavailable to VARs.

Anna Wrice: Which VAR pain points are solved by PageWide XL? 

Eric DuPaul: Making the commitment to sell the HP PageWide 4500 XL printer and MFP allow VAR’s to sell a product that has traditionally been off limits to them for years.  How many VAR’s can honestly say that they have been able to sell high-volume, high-production large format printers in the past?  Xerox, Oce and KIP have been traditionally off limits to all but a small groups of dealers and direct.  HP has created a product to compete against these other manufacturers in a hotly contested market and have opened up the kimono to allow some VAR’s to now compete where they never could.  This is a highly profitable market with printers that cost on average between $39,000 and $43,000 with a ton ink and paper revenue.  So the pain point that is addressed is access to net new business, increasing top line and bottom line profitability, and gaining new customers that will also need other products such as PC’s, storage, networking and much more.

AW: How does selling this product line increase the partner’s value proposition?

ED: Since this product line is only available to select group of dealers, they will be seen as trusted HP partners and advisers to their customers.

AW: What does the revenue and profitability model look like for VARs selling the product today?

ED: HP is committed to keeping the HP PageWide XL pricing at MAP.  We are heavily policing the channel that can sell this product, and the channel is policing each other.  Traditionally customers that have purchased like devices in the past have paid upwards of $100,000 or more for a printer or MFP that did a lot less.  So the price point of the PageWide XL 4500 and 4500 MFP quite honestly surprises customers and they are willing to pay that price for the features and benefits.  VAR’s can sell these units at MAP and make a very healthy margin that runs between 18 and 22 %. 

AW: How are VARs maximizing their profitability when closing PageWide XL opportunities?  

ED: The real pot of gold at the end of the rainbow is the ink and paper, residual if you will.  On average the printers are being used to produce 130,000 – 300,000 sq. feet of print per year.  They will use a lot of ink and paper and the VAR should do everything they can to maintain customer control for that residual.  The margins are between 20 and 50% depending on how they structure the deal.  We have some dealers that are starting to take advantage of the aggressive lease financing at HP Financial Services.  They bundle supplies into the package that the customer is leasing and they now have a lock on that client for ink, media and the printer.  It makes it real easy during the lease to upgrade as new technology comes to market so the dealer can maintain that relationship long-term.

AW: When a partner is committed to ramping PageWide sales, how do HP and SYNNEX enable the VAR to be successful?

ED: What the dealers need to know is that both HP and SYNNEX have teams dedicated to helping them.  They are not on an island.  I encourage all of my partners to bring me into every opportunity.  Let me work with the customer along-side the dealer to discover the pain points the customer has.  Qualify the deal, make sure we are offering the correct solution and then help them through the sales process.  Explaining to the customer that this is not a typical process takes diplomacy.  They are used to just asking for a quote, placing the order and accepting the product.  This is very different.  It requires a lot of heavy lifting in the back office and this is where SYNNEX shines.  You all have done an amazing job in setting up systems to ensure that the site survey gets done in a timely fashion.  The results are fed into the team so that everyone knows what is expected on delivery day.  If special rigging and handling is needed you can help the dealer find a company to do that.  The shipping and delivery are all coordinated so that the customer is happy with the process.  I have talked to customer post installation and they are amazed at how smoothly things went with such a complex device.

 AW: Which key metrics are used by VARs and HP to determine the success of their PageWide strategy?

ED: As with any sales organization, building a funnel is key.  The dealers have to get out of the comfort zone and ask about large format printing when they may be talking to the customer about buying a PC or laptop, or storage.  You have to get as many at bats as possible, and then maximize those.  I estimate that the closure rate should be around 60% or higher if the dealer has really worked the deal from the beginning.

Another key metric is web advertising.  The dealers have to let the customers know that they carry the PageWide XL 4500’s.  If you keep it a secret, well, it will stay that way.  I look at websites several times a days and I am shocked at how many dealers do not have the PageWide XL 4500 on their web site.  We all know people research using the internet.  If the product is not easily found on your web site, they will find it elsewhere.

The obvious big metric is sell through.  As HP moves into our new fiscal year on November 1, one of the biggest topics of conversation among senior leadership is accelerating PageWide technology adoption.  This includes PageWide for the office, PageWide XL, Web Presses, and 3D.  We need the selected dealers to put the pedal to the metal and start finding the opportunities, use the HP and SYNNEX resources to help and of course close the deals. I can count on one hand the times in my career at HP where we have literally opened up a new market for dealers.  The digital sender is the only one that comes to mind.  The PageWide XL 4500 is what the production market has been asking for.  As I mentioned before, that market has been 100% dominated by other vendors and a select group of dealers.  No longer.  We have provided the solution for dealers to gain net new business that is very profitable.



SYNNEX  is committed to helping you evangelize and sell the HP PageWide XL 4500 printers and MFPs. As Eric DuPaul stated in our interview, using the resources available to you is key in closing your opportunities. We’re here for you – whether you need help with a quote, finding marketing collateral on the HP Partner Portal or finding the correct HP contact. This product will no doubt move the needle for your business, so let’s get started.


Anna Wrice


SYNNEX Corporation is HP’s top distributor in the US. To learn more about the PageWide XL product line, please contact SYNNEX’s HP Business Development team: CLICK HERE


Printer Security: What You Don’t Know CAN Hurt You


Network security is top of mind for IT decision makers today. While 90% of organizations report having suffered at least one data loss through unsecured printing, most enterprises have overlooked printing devices in their security strategy.

I sat down with Steve Daniels (HP Commercial Business Development Manager) to discuss the most common printer security vulnerabilities and what top channel partners are doing to keep their customer’s networks safe.

Jennings Tinsley: “Security is a top priority for CIOs, but printers are often left out of the security conversation. Why is printer security overlooked?”

Steve Daniels: “Printers tend to be thought of as ancillary or peripheral to “intelligent devices”. In particular medium to small organizations will view printers as “just a box”. But the truth is that printers today have the same characteristics as other devices on the network. Printers have an operating system, a hard drive, software, and an internet connection so they operate much like a PC. Think of printers as devices that traffic in confidential information and are open to the same security risks as PCs. Organizations who are taking security seriously are treating networked printers as equal citizens on the corporate network.”

JT: “What is the most common type of printer security breach? What is a quick change organizations can make to improve printer security today?”

SD: “The most common security threat is surprisingly simple. People picking up documents from the output tray that were intended for somebody else. We have all been there. You walk up to the printer and find a stack of pages somebody else printed but forgot to pick up. The documents people print are current and important. When you have a sensitive environment like healthcare, financial services or government agencies, those documents getting in the wrong hands could mean regulatory or legal trouble. The quickest way to protect information en route to a printer is to implement what’s called pull printing (also known as PIN printing). Pull printing will require the user to type in a code or scan a badge to verify their identity before the print job is released.”

JT: “The Target security breach ultimately resulted in hundreds of millions in damages and the resignation of its CEO. Can you give examples of how unsecured printers have impacted organizations?”

SD: “We have seen printer security breaches come in many forms. What is becoming more prevalent now is unauthorized access from remote devices or ‘sniffers’ attached to network cables. People who really want a way into the network will find a way through an unsecured printer or the HVAC system in Target’s case. While we can’t reference anything as high profile as Sony or Target, we can link several instances of regulatory violations (HIPPA and SEC) to unprotected printers connected to corporate networks.”

(after posting I was made aware of a recent large scale printer hack at several universities)

JT: “What is the best way to begin the conversation with a customer about secure print?”

SD: “I start with “Tell me about your organization’s printer security policy?” You are likely to get blank stares. In a recent study, nearly 90% of enterprises say they have suffered at least one data loss through unsecured printing. Pointing out this statistic will get your customer thinking seriously about which vulnerabilities may be lurking among their printing devices. When the customer recognizes that printers are equal citizens on the network, they will want to take steps to introduce security protocols on every device.”

JT: “HP talks about being 3 to 5 years ahead of its competitors when it comes to printer security. Can you talk about HP’s secure print differentiators?”

SD: “In the past few months HP brought to market 3 key features that give us a solid competitive advantage when it comes to printer security. All three of these features come standard on every new enterprise class device. The security features include HP Sure Start, Whitelisting and Run-time Intrusion Detection. Sure Start is a BIOS protection that validates the BIOS at every boot cycle. Whitelisting validates the firmware to ensure only known-good HP code is present. Run-Time intrusion detection looks for anomalies during complex firmware and memory operations. If an attack occurs, it shuts down the device and reboots.

HP offers a free security assessment for customer who want to know if their printer fleet has vulnerabilities. The Quick Assess takes about 1 hour and covers up to 20 HP printers or MFPs. At the end of the assessment the customer gets a risk report showing what percentage of devices are vulnerable and recommendations for how to address.”

To view a replay of SYNNEX/HP’s print security webinar CLICK HERE

To schedule an HP Quick Assess, contact the SYNNEX HP Business Development team:

New HP DesignJet Line Ideal for Rugged Work Environments

hp designjet worksite

HP launched five new DesignJets this past November – The T730, T830 Multifunction, T930, T1530 and the T2530 Multifunction Printer series.

I had the opportunity to travel to Phoenix, AZ and see these new solutions first hand. The buzz surrounded the new T830 MFP. I believe it’s going to be a sweet spot for those small businesses looking for a multifunction unit to fit their work environment without giving up performance and quality of prints.

Without a doubt DesignJets and the AEC market have gone hand in hand. HP has added the “rugged case” as an option for the new T830 MFP and T730. Everything in our world evolves around efficiency and being mobile – the rugged case allows your customer to do just that. Don’t miss out on the chance to bring value to the table when meeting with your AEC and design customers. Being able to understand what’s needed in your customer’s rough environments (dust, etc.), and recommend a durable solution just might close the sale for you.

What’s next?

Out with the old and in with the new! The double edge sword with DesignJets is their life cycle – they go on forever, so it’s crucial to get familiar with the new models and target refreshes across your customer base. Check out this great overview here on “Why upgrade your HP Large Format Printer”.

As always, your SYNNEX HP team is here to help you place these new DesignJets with the right opportunity. We have healthy levels of inventory and are ready to answer your questions and grow your business this year. Let’s discuss your 2016 initiatives.


Anna Wrice

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How to use HP Sales Central

HP (quietly) shifted the capabilities found in My HP Sales Guide (see my previous post HERE) over to a new site: HP Sales Central

This consolidated Printing and Personal Systems product site (basically everything HP, Inc.) contains product lifecycle, specification guides, marketing collateral, etc. As a long time user of eIRG and My Sales Guide, I believe HP Sales Central fills many of the gaps from previous iterations.

After you log in for the first time using your HP Passport (your Partner Portal login credentials), checkout these three new/updated features I found highly useful:

UPGRADE PATH: When your customer calls wanting to upgrade a printer that went EOL during the Clinton Administration, this new feature will help you recommend the right device.

From the Sales Central Home Screen, Click on the Help Me Choose Tile

Help Me Choose

Click HP Printer Installed Base Upgrade Tool

Upgrade Tile

Click the Legacy Upgrade option

Legacy Upgrade

Select the legacy device from the drop down menu

Legacy 1

See the recommended upgrade path. Create a PDF customized for your               customer with spec comparisons

Legacy 2

MARKETING CAMPAIGNS: Use HP’s pre-built marketing collateral to create a sleek customized campaign to generate demand.

Click the Marketing Campaign Selector Tile

Marketing Tile

Select the current quarter and create a campaign using the templates

Marketing 1 Marketing 2

FEATURE SEARCH: Sort the HP printing portfolio by a long list of customer needs (color, scanning, media size, extra trays, etc)

From the Help Me Choose tile, select the Printer option

Help Me Choose 1

Sort by Specs in the drop down menus

Help Me Choose 2

Click the “Compare” button next to each device, then click the Compare button at the top of the page to create a PDF

Help Me Choose 3

For a guided tour of HP Sales Central, or for more ideas on how to grow your HP Printer Sales, contact the HP Business Development team at SYNNEX: CLICK HERE