Size Matters: Why HP’s New Printers Are Small

Honey I Shrunk

Much like Rick Moranis’ character from “Honey I Shrunk The Kids”, HP is shrinking the size of its new printers. In a press release Tuesday HP announced its new line of LaserJet printers and JetIntelligence branded toner CLICK HERE.

But is smaller better?

Here is what you need to know about HP’s spring new product introductions:

  • COMPACT: Lets face it. Printers take up a lot of room.

Big Guy

When channel partners ask me for a printer recommendation one of the most common criteria they give me is “make sure its not too big”. HP’s new lineup of color printers and MFPs are up to 41% smaller than competitive products. What does this mean for your customer? More functionality without cluttering their work-space. A friend who works at HP described the big product reveal from internal training: An HP M276NW (current device) was sitting on the table. The trainer lifted up the device (just a shell) to reveal the new replacement product inside. That’s a powerful visualization of how the new M252, M277 and M552 are so much more compact.

M277DW

  • FASTER First Page Out: Your customers are tired of standing there waiting for the printer to warm up

Wait

The new line-up of LaserJet printers and MFPs offer fastest-in-class  output. This means your customers are getting first page out 48% faster than competitive products and 36% faster output. Less time waiting for the darn thing to start up, more time getting work done!

  • HIGHER Page Yields: Stop replacing cartridges so often

cartridge

The biggest piece of news to come out of the press release is actually about toner. Every new LaserJet product will use a newly formulated toner called JetIntelligence. The cartridges are filled with ColorSphere 3 toner that melts at a lower temperature. This means less energy used and 33% more pages per cartridge. With new anti-fraud technology you know you’re getting reliable HP OEM toner. (SHHHH! don’t tell the compatible guys that JetIntelligence is impossible to re-manufacture)

If you want to read more about the new LaserJet and JetIntelligence products click the “LaserJet Spring ’15 Launch” tile in My HP Sales Guide 

Spring NPI

SYNNEX caries the full line of HP LaserJet and JetIntelligence Products. Contact the HP Business Development Team at SYNNEX for more information:

Jennings Tinsley: 864-349-4784 / jenningst@synnex.com

Liz Kinney: 864-373-7378 / lizk@synnex.com